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Invitations Designed by The Envelope
The invitation is the first element of your wedding your guests will see and understandably their first
impression of the event. Although many experts have their own ideas of how and what the invitation should
represent, most agree that it is a direct reflection of the upcoming event and even believe that the invitation
can affect the quality of the gifts the couple will receive. Traditionally, invitations were designed to fit
a formal look. Black or dark gray ink, embossed printing, white or ecru paper five by seven inches,
side-folded, with standardized wording. Today, invitations are designed in a multitude of different
styles and colors. Wording is poetic and the range of decorative elements is enormous.
This new artistic approach has granted couples the freedom to design invites that are specific to their event,
in many ways giving their invitations their own special character and personality. Adding "spice" to your
invitations can take many forms, and here are just a few examples of what you can do to give your wedding
invitations the character they deserve!
Incorporating Fabric
The above invitation incorporates fabric as a design and tactile element. The fabric is
a handpainted silk accented with beautiful silver and blue beading. Since opening and reading an invitation
is a tactile experience, its "feel" plays a major role in the overall perception. Adding fabric, whether
satin, silk, or cotton, can heighten interest as well as add an element of the "unexpected". The elegant text
and formal wording send a visual message to guests that the event will be formal. This invitation also has
multiple layers of thick paper stock, transforming a simple invitation into a multi-dimensional work of art.


Creative "Folds"
Designing invitations with creative "folds" can be a wonderful expression of tradition or individuality. Folds
can be whimsical, such as an origami invitation, or formal, such as an invitation with an insert inside its fold.
The above invitation is a great example incorporating a whimsy design element into a traditional
invitation. This invitation opens up to display hand-made gold flower accented paper. The text mixes
contemporary elements with beautiful cursive letters. The invitation comes tied with a satin
ribbon (adding another tactile element) and everything is created on a thick paper stock.

Shape
Few couples think about the shape of their invitations. Shape can be a wonderful design element, adding strong
character to the overall look. Although rectangular and square shapes are the most commonly used, round, oval,
and even triangular shapes can be easily incorporated. Some designers may include a multitude of shapes within
one invitation. The above invitation is square with formal text. Its white on white design also gives it a clean
and crisp look... much like a starched tuxedo shirt or table linen. The wide satin ribbon is the most important
modern design element, bringing this traditional square invitation into the 21st century.


Paper
The quality and texture of the paper used in the invitation can be a significant visual and tactile element
as well. Talk with your designer or retailer to see which paper style best reflects the "look" you're intending.
Doing It Yourself vs. Hiring A Professional
It is no secret that invitation expenses can be significant. Brides have many alternatives -- from hiring
a professional to design and create the invitations, choosing designs from a catalog, to printing invitations
themselves. Your decision should reflect the amount of time you have to dedicate to this project, balanced against
your budget. Consider how important the invitations are to you and what portion of the budget you are willing to
dedicate to them Some brides see invitations as an item which will eventually be discarded by the receiver, others
see it as one of the most important first impressions the bride can make regarding her wedding.
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This article was contributed by Arina Lanis, Editor-In-Chief, founder of Wedding-Club.com.
If you have questions or comments about this article, please feel free to e-mail her at
arina@wedding-club.com |
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